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    • HOME
    • POSTURE BRA
    • THE STORY
    • SCIENCE & TESTIMONIALS
    • CONTACT
  • HOME
  • POSTURE BRA
  • THE STORY
  • SCIENCE & TESTIMONIALS
  • CONTACT

The struggle is real. Posture support is the solution!

The struggle is real. Posture support is the solution!The struggle is real. Posture support is the solution!The struggle is real. Posture support is the solution!

ADVANCED BRA PERFORMANCE

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Finally there’s a bra for that

The industry-disrupting, patented Posture Wings™ bra comfortably supports your breasts, spine, neck and shoulders while allowing for freedom of movement.


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The bra problem

THE BRA (AS WE KNOW IT) IS OUTDATED

During WWI, all steel was required to go to the war effort and corset manufacturing was banned. Women had to bind their breasts with a product called the bandeau.


Dressmaker Ida Rosenthal took the bandeau, cut 2 holes in it and added cups. She then gave the prototype to her husband William, an artist, to finish designing and called it the Maidenform. Sadly, William had no understanding of the female anatomy nor the impacts of dynamic breast tissue. Lisa Lindahl who invented the jog bra, did not consider the systems of female body and what needs to happen to optimize female function. 


The brassier are essentially the SAME design today.


Bra manufacturers claim that 80% of women are in the wrong size bra, blaming women, NOT the bra design.


Posture Wings™ bras are engineered to leverage skeleton and muscles to  support moving breast tissue. The patented straps improve posture support while reducing bounce and pain. The combination of comfortable, effective breast support with posture positioning is a game changer!


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original bra patent for the 1800s

original bra patent for the 1910s

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