The bra problem
THE BRA (AS WE KNOW IT) IS OUTDATED
During WWI, all steel was required to go to the war effort and corset manufacturing was banned. Women had to bind their breasts with a product called the bandeau.
Dressmaker Ida Rosenthal took the bandeau, cut 2 holes in it and added cups. She then gave the prototype to her husband William, an artist, to finish designing and called it the Maidenform. Sadly, William had no understanding of the female anatomy nor the impacts of dynamic breast tissue. Lisa Lindahl who invented the jog bra, did not consider the systems of female body and what needs to happen to optimize female function.
The brassier are essentially the SAME design today.
Bra manufacturers claim that 80% of women are in the wrong size bra, blaming women, NOT the bra design.
Posture Wings™ bras are engineered to leverage skeleton and muscles to support moving breast tissue. The patented straps improve posture support while reducing bounce and pain. The combination of comfortable, effective breast support with posture positioning is a game changer!
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original bra patent for the 1910s