During WWI, all steel was required to go to the war effort and corset manufacturing was banned. Women had to bind their breasts with a product called the bandeau.

Dressmaker Ida Rosenthal took the bandeau, cut 2 holes in it and added cups. She gave the prototype to her husband to finish designing.

The brassier was born and is essentially the SAME design today.

Over 100 years later, bra manufacturers claim that 80% of women are in the wrong bra size. In reality, the design is wrong for 80% of women!

Posture Wings™ athletic bra garments are engineered to leverage skeleton and muscles to  support breast tissue. The patented straps improve posture support while reducing bounce and pain. The combination of comfortable, effective breast support with posture positioning is a game changer!v

Join the #metoobra movement!